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Winbet to launch betting editorial from Spotlight Sports Group

A content deal with Sportal365 will see Spotlight Sports Group’s “unique” sports betting editorial launched across the Winbet site. 

The editorial, comprising “15 pieces a day from native speakers with knowledge of the key sporting events”, will be provided directly into Sportal365’s content publishing platform, which is already fully integrated into the Winbet site. 

Winbet recently launched in Italy – a venture into a new territory which prompted the operator to draft the expertise of Spotlight Sports Group to supply a localised expert solution at scale. 

Breaking into the new territory will be made easier by utilising the group’s network of over 250 localised journalists knowledgeable in all key sports. 

Spotlight Sports Group Account Director Daniel Smith said: “We’re delighted to see the agreement with Sportal365 has led to Winbet being able to utilise our services. 

“We have a huge network of localised journalists who produce brilliant content in over 70 languages and our betting editorial really does take customers above and beyond what a regular sportsbook offers. We’re excited to be working with Winbet and we believe our editorial content can create a distinctive sports betting experience for their customers.’

Cvetomir Krumov, Head of Operations at Winbet, added: “Spotlight Sports Group has shown their capability to drive engagement through their expert editorial. 

“Their difference and the reason we decided to work with them was the unique betting angle in all of their editorial. On top of this the fact that the content can be localised to our audience is a huge advantage and we’re excited to off an enhanced experience to our customers.’’

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