EGBA publishes pan-European advertising code of practice

The European Gaming and Betting Association (EGBA) has released its first pan-European Code of Conduct for responsible advertising for online gambling, which places a particular emphasis upon protection of minors.

The “Code of Conduct on Responsible Advertising for Online Gambling” will ‘complement and strengthen’ regulations already in place. It includes specific measures that focus upon content moderation, minor protection, responsible gambling, and social media measures.

Open for signature by online gambling companies licensed in the EU/EEA and UK, the EGBA asserted that it’s intention is to ensure that compliance is monitored and enforced by an independent third-party.

Maarten Haijer, Secretary General (EGBA), commented: “We’re very pleased to present EGBA’s Code of Conduct for responsible gambling advertising, which promotes high standards for minor protection and socially responsible advertising content.

“Advertising is essential to inform the consumer of the websites which are regulated and steer them away from rogue black-market websites. But advertising should be responsible and protect consumers, particularly minors.

“We encourage other gambling companies to sign up to the Code and look forward to engaging with Europe’s authorities to ensure its success.”

The Code outlines the long-term standards for gambling advertising content in Europe and will complement EGBA’s more immediate efforts to promote responsible gambling advertising during the coronavirus.