SBTech goes live in South Africa with Bet.co.za deal

Multi-channel sportsbook and systems provider SBTech has secured its entry into the South African market after launching its full sportsbook and igaming platform with Bet.co.za.

The partnership will allow Bet.co.za to take advantage of a tailored trading and risk management strategy which has been localised for the South African market.

Andrew Cochrane, Chief Development Officer at SBTech, said: “We are thrilled to enter another major regulated market with Bet.co.za, one of South Africa’s premium gaming operators.

“A significant amount of collaborative work has taken place behind the scenes ahead of this migration and going live with Bet.co.za marks a key milestone in this ongoing partnership.”

Under the terms of the new agreement, players will also gain access to the Lucky Numbers product. In addition, through an integration with BetGames.TV, players will be able to bet on live lottery draws and live games by using localised payment options.

Scott Canny, CEO of Bet.co.za, added: “SBTech is renowned for its cutting-edge technology and by migrating to its platform we will be able to offer our customers an enhanced, elevated and fully customised experience unlike anything else available in the South African market.

“Our local marketing expertise and SBTech’s product are a perfect match and Bet.co.za is now positioned to cement its place as the best online bookmaker in the country.”

The partnership marks SBTech’s entry into another regulated jurisdiction, continuing the firm’s international development strategy.