Gaming Innovation Group (GiG)

GIG & Suprnation continue ‘partner-centric’ strategy in enhanced deal

Gaming Innovation Group (GiG) has extended its partnership with online casino partner Suprnation for the continued provision of its platform.

The long-term deal – which follows an original agreement initiated in 2016 – continues to strengthen the operator’s position across UK and European markets, and will see GiG’s powerful technology continue to drive the three Suprnation igaming casino brands.

Meanwhile, the continuation will also provide a ‘strong and highly scalable launchpad’ to explore new opportunities for growth.

Andrew Cochrane, Chief Business Officer of GiG, commented: “We’re grateful for the strong relationship we have with Suprnation. 

“Our anticipation and expectation for the brands are understandably high, aligning perfectly with our objectives for mission to drive sustainable growth for our partners and our capacity to drive growth where other B2B igaming solutions providers won’t be able to.”

The pair have also outlined their intention to prioritise a ‘partner-centric’ strategy, with GiG having placed a significant emphasis on the importance of building strong professional relationships between operators, providers and local regulatory bodies, to help drive opportunities for growth and revenue. 

As the trend towards strong legislative frameworks continues to spread in emerging markets across the globe, GiG expects the need for the expertise and experience of providers such as itself to become even more critical.

“This extension to our long-established partnership is a testament to the strength of our working relationship we have with them, and as a result, allows Suprnation brands the ability to continue to provide the best gaming experience for our clients across the world,” added Co Founder & Director of Suprnation, Henric Andersson.

Last month, GiG announced that it had achieved record-breaking financial results as the tech group moves to split its platform and media units into standalone businesses in 2024.

Publishing its Q4 and full-year 2023 results this morning, GiG concluded its final quarter as a combined sportsbook platform and igaming media supplier, achieving ‘all-time high’ revenues of €35.6m, up 37% on the corresponding Q4 2022 results of €26m.

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