Genesis

SBTech to power the Genesis of a new sports betting brand

Malta-based online casino owner Genesis Global is launching sports betting for the first time through a long-term partnership with SBTech.

Genesis Global will add a sports betting brand to its portfolio of 10 casino brands, which includes Casino Cruise, SpinIt and Sloty.

This new brand will provide players with a comprehensive offering, complete with engaging pre-match sportsbook content, casino content, and ‘best-in-class’ live betting powered by official data from the likes of Sportradar and Betgenius.

It has been designed to deliver a personalised gaming experience, with SBTech supporting the player proposition with fully native apps, a secure payments hub that will offer players an unrivalled choice in deposit methods and responsible gaming functionality including self-exclusion API’s to meet Genesis’ high responsible gaming standards.

Andrew Cochrane, Chief Development Officer at SBTech, said: “We’re excited by Genesis Global’s vision and growth plans. Through our powerful platform and innovative sportsbook, we will help propel Genesis Global’s presence in online sports betting and gaming, by capturing new market share in the sportsbook vertical, as well as boosting their casino revenues.”

Ariel Reem, CEO of Genesis Global, added: “Our aim has always been to create an extraordinary experience for both players and partners. That’s why we are delighted to be partnering with SBTech, whose capabilities and core values align clearly with ours.

“Since our inception in 2014, we’ve achieved considerable growth in Europe and we are keen to expand this even further, across multiple EU regulated markets. 

“We wanted an iGaming and sportsbook supplier that can deliver an unparalleled user experience at every stage of the project, and with exceptional technical capabilities. SBTech’s turnkey sportsbook platform solution is best in class.”

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