Industry data, insights and content provider IMG Arena has teamed up with UFC to launch the UFC Event Centre, which is hoped to deliver new opportunities for live, in-round betting during UFC matches.
The official data feed from both the UFC Event Centre and UFC will be made accessible via licensed partnerships with sportsbooks and gaming operators, which is due to include including IMG Arena’s existing portfolio of more than 300 operators.
Freddie Longe, Executive Vice President and Managing Director of IMG ARENA commented on the launch: “The UFC brand is extremely powerful and already resonates strongly with the key demographics of global sports betting consumers.
“Through this partnership with UFC, we have been able to develop official products that will help unlock significant value for both UFC and our global sports betting partners.”
In addition to the live betting opportunities, UFC Event Centre will also deliver live statistics, fighter information and rankings.
The additional features and markets for UFC events will include over 50 positional and striking statistics, immediate bet settlement, fighter rankings, weight class and division information, 3D visualizations of live UFC action and live event information.
“The UFC Event Centre and its official data feed will be a game changer for how UFC fans engage with our events through sportsbooks and gaming operators,” said UFC President Dana White.
“We have the most passionate, die-hard fans of any sport, and they’re going to love the option to place bets live during a fight. Betting operators are also going to love this product because, unlike other sports, UFC has no off season. The action will be non-stop for fans and sportsbook operators.”