Merkur Sportwetten has strengthened its leadership team after confirming the appointment of Rene Abou el Alla as the group’s new Chief Product Officer (CPO).
Rene will join the Gauselmann Group subsidiary, with his role due to oversee the establishment of a professional product management system in cooperation with the company’s own betting operator and product company, Cashpoint Solutions.
“The sports betting market in Germany is highly competitive, and we therefore need and want to convince with quality. Rene Abou el Alla is an experienced and acknowledged expert in his field. I am very confident that he will drive the company forward, allowing us to take our place among the best and fastest omni-channel betting platforms in the market in the near future,” commented Markus Ettlin, management spokesman for Merkur Sportwetten GmbH.
Rene previously worked as Lead Product Owner CRM at MediaMarktSaturn Retail Group, in which he managed the product development for the international CRM platform, as well as of the related loyalty programme.
Commenting on the new appointment, Michael Schiener, CEO of Cashpoint Solutions added: “Rene Abou el Alla will sustainably strengthen the sports betting business segment in the area of product management.
“In his new position as CPO, he will help to establish structures that reflect the state of the art in agile product development. This is an important step towards further improving the quality of our products.”
Celebrating his new position, Rene concluded: “I’m extremely enthusiastic about sports betting as a product. I think it offers great technological potential and many opportunities to clearly set ourselves apart from the competition long-term.
“Together with my colleagues, I intend to rethink things, take a fresh approach and, like this, contribute to future successes.”