Kambi to power Lance! Brazil sportsbook with Eyas Gaming

Kambi Group Plc is further expanding its South American presence by entering into a long-term technology partnership with Eyas Gaming.

The Stockholm-listed sports betting technology group will support Eyas Gaming in its upcoming launch of the Lance! Sportsbook.

Pan-LatAm iGaming group Eyas Gaming has entered into a joint-venture partnership with Brazilian football publisher Lance! to operate its branded sportsbook property. This is ahead of the launch of Brazil’s imminent federal sports betting regime.

Lance! boasts over 15 million monthly active users, who will be engaged through Kambi’s sports betting technology and solutions utilized by Eyas Gaming.

Eyas Gaming, backed by the heritage Gauselmann Group, is led by an experienced leadership team, including founding partners Adam Joseph and Michael Brady.

Joseph, said: “We are very pleased to have signed with Kambi as we look to deliver on our sports betting ambitions and the potential of the Lance! Betting brand in Brazil. Kambi’s track record in Latin America and proven suite of high-performance technology made partnering with them a natural choice.”

The Lance! partnership potentially allows Eyas Gaming to launch sports betting operations in additional jurisdictions in the future.

Kristian Nylén, Kambi Group CEO, said: “It is a pleasure to have put pen to paper on this agreement with Eyas Gaming, an operator whose management team boasts clear expertise and a passion for sports betting that mirrors our own.

“This agreement further bolsters Kambi’s impressive range of partners throughout Brazil and Latin America, and we are excited to capitalise on the rich promise this partnership holds.”