SBTech’s full platform solution is to utilised by Youbet, the latest brand launched by Danish state lottery Danske Spil.
Set to complement the firm’s current online sports betting and casino offerings, the new site is to target “fresh sports betting demographics” whilst including a “best-of-breed casino hub,” set to encapsulate in excess of 1,000 titles, as well as live casino products from global developers and live studios.
Niels Erik Folmann, CEO of Danske Spil, explained: “Danske Spil has executed a very strong strategy in terms of maintaining our market share since regulation in 2012, exceeding all market expectations.
“We are now taking the next step towards faster growth by adding a new brand to our portfolio, targeting players who demand a deep sports and casino offering.
“SBTech showed a profound understanding of our needs during the RFP process. The sportsbook and casino platform looks good, as does the roadmap for new features, meeting our need for a partner that will drive the success of our new brand through cooperation and co-creation.”
Built around the SBTech sportsbook engine, amongst the offerings set to be displayed by Youbet is extensive event coverage, in-play betting, a plethora a proprietary bet types, and features such as Action Betting, Add2Bet and Pulse.
In addition the sports betting and casino solutions providers Chameleon360 is also included as part of the deal, providing advanced player management services, high-end analytics, strong anti-money laundering and responsible gambling features, robust regulatory reporting and streamlined payments.
Richard Carter, CEO of SBTech, added: “I look forward to working closely with Danske Spil and to building the success of this exciting new brand. This partnership is another major milestone for SBTech as it establishes itself as the leading provider of fully managed platform solutions and services to state lotteries and major operators in regulated markets worldwide.”