SBC News Voice of the Sports Betting Industry
Raketech Group Holding Plc has entered a three-year media partnership with Danish state-owned operator Danske Spil, with the option for extension for an additional year.
Described as an igaming performance marketing partner, Raketech now enables continued growth in Denmark for the company’s sports products, and further diversification of revenue streams, in line with its long-term strategy.
Johan Svensson, Acting CEO of Raketech, commented: “We are happy to announce a three-year media partnership with Danske Spil, expanding our media offering while continuing to provide market-leading online assets to the Danish market.”
The agreement marks the second larger media partnership for Raketech in the country, following the agreement reached with VBET earlier this year.
In January, the board of Raketech Group Plc announced that Oskar Mühlbach had resigned as CEO of the Nasdaq OMX-listed igaming media publisher.
Svensson then assumed leadership responsibilities as Acting CEO and is remaining in the position until a permanent CEO has been appointed.
“The partnership marks a milestone for Raketech in Denmark and is an endorsement of our product offering of supporting large, successful operators that demand high standards of execution,” Svensson added.
Raketech already has ongoing partnerships with state-owned operators in the industry, such as Svenska Spel in Sweden.
