Aspire Global has announced that it is expanding with the launch of a sportsbook in Portugal.
The move comes after the company’s platform was legally and technically certified for the sports vertical, with local partner Cofina Media being granted a betting license.
Aspire Global entered the newly regulated Portuguese market at the end of September, 2017, through the launch of the casino Nossa Aposta; the gaming experience will now be completed through a unique sports betting offering well in time for the World Cup.
Being reigning European champions, the Portuguese sports betting market is expected to do very well; driving acquisition and betting volume throughout the World Cup and beyond – with significant financial contribution from partner-royalties to Aspire Global already within 3-6 months from launch.
Aspire Global CEO Tsachi Maimon stated: “We are delighted to launch sportsbook with an operator of Nossa Aposta’s calibre. As the World Cup approaches, the ability to drive traffic and provide sports betting will be the key to achieving optimal growth in the exciting Portuguese market.”
Aspire Global currently is active in six regulated markets. Nearly 70 percent of the company revenue in 2018 is expected to be generated from taxed, regulated or soon to regulated markets. The Portuguese online gaming market for 2017 amounted to around 123 MEUR in gross gaming revenue, 68 MEUR of which was generated from sports.
Sports betting is the single most popular gaming category in Portugal and Cofina media is one of the leading traffic providers to sports operators in Portugal.