SBC News Corredor Empresarial launches first campaign for BetPlayCO Colombia

Corredor Empresarial launches first campaign for BetPlayCO Colombia

Colombian lottery operator Corredor Empresarial SA has launched its first marketing campaign for new sports betting product BetPlayCO – BetPlay.com.co.

Corredor Empresarial is the lottery operator of popular Colombian instant-win and football pools games; SuperAstro, LIGA14 and MegaGOL.

Last September, the Bogota gambling firm became the second operator to be granted a newly sanctioned online gambling licence by Colombian gambling regulatory body Colijuegos.

Launching its first online sportsbook BetPlayCO, Corredor Empresarial has partnered with Kambi Group, as its lead sports betting software provider, supported by R.Franco as BetPlayCO digital platform provider.

Debuting its first multi-channel marketing campaign ‘#ApuéstaleATuPasión’, BetPlayCO asks Colombian sports fans to ‘#BackYourPassion’.

The #ApuéstaleATuPasión campaign is fronted by former Colombia National football team captain Mario Yepes, and Melissa Martinez the popular football host of RCN Deportes.

BetPlayCO marketing further announces its initial launch promotion, offering players the chance to win World Cup prizes, including trips to watch La Tricolor play at Russia 2018.

Corredor Empresarial – BetPlayCo -#ApuéstaleATuPasión

Check Also

SBC News Kambi feeds sportsbook with esoccer odds straight from Abios 

Kambi feeds sportsbook with esoccer odds straight from Abios 

Sports betting provider Kambi has updated its esports offering by integrating esoccer odds into its …

Kambi

Kambi gains ‘increased flexibility’ with new buyback programme

Kambi Group plc has announced that it will further utilise the buyback mandate received at …

SBC News Kambi marches into 2024 with “limitless” supply of products

Kambi marches into 2024 with “limitless” supply of products

With 2024 shifting into third gear, Kambi had a lot to discuss about its new …