Updating the market, B2B gambling enterprise turnkey systems provider GAN has confirmed that it has entered a strategic US services partnership with betting platform and software supplier SBTECH.
The partnership will see SBTECH’s sports betting provisions integrated within GAN’s enterprise platform software ‘GameSTACK’.
Moving forward, GAN management will be able to offer sports betting services to ‘select partners’ of its US client portfolio.
GAN’s clients together represent more than seventy casino properties located coast-to-coast generating in excess of $8 billion in land-based casino gaming revenues annually.
Updating investors, Dermot Smurfit, CEO of GAN commented on the SBTech partnership: “GAN has been asked by several Clients to review, procure and support the delivery of a sports betting solution both online and in the on-property retail channel in the event PASPA is overturned.
“We have conducted a lengthy diligence process in Europe to identify a preferred sports betting partner based on their technical capability, US licensing suitability, ability to integrate seamlessly with GAN’s enterprise software platform and the sophistication of their managed sports services. We are delighted to announce this strategic relationship with SBTECH.”
Further to the agreement, both parties indicate that the partnership will deliver an advantage should the US Supreme Court overturn or modify existing Federal US prohibition on sports betting enshrined in the PASPA 1992 legislation.
Richard Carter, CEO for SBTECH, backed GAN as US partner: “GAN is a licensed, trusted partner to more than a dozen US casino operators equipped with unique intellectual property and a proven track record in delivering and growing Internet gaming businesses in the United States.
“This partnership is logical for SBTECH and permits SBTECH to rapidly introduce its sports betting technology and services to a wide range of US casinos with a view to being the first to settle a US sports bet online and on-property in States such as New Jersey and Pennsylvania, in close collaboration with GAN.”