Tech giant Facebook has furthered its position within live sports content by brokering a deal to stream UEFA Champions League matches in partnership with US broadcaster Fox Sports.
The Champions League content will be only available to United States Facebook users. At present, Facebook has agreed to stream two live matches per group match day, four round of sixteen and the four quarter-final ties.
The content will be made available to viewers through Fox Sports Facebook Page. Fox Sports currently broadcasts Champions League content as a UEFA North America broadcast partner.
Announcing the deal David Nathanson Head of Business Operations at Fox Sports stated that the partnership would gain a wider US audience for Champions League content and that Fox wanted to make its soccer broadcast as accessible as possible.
‘Facebook has one of the most social soccer audiences on the web, and this is going to expose the Champions’ League to fans who aren’t tuning into a game on TV.’ Nathanson detailed.
This week Facebook leadership announced that the social media network had ‘hit 2 billion active users’. The tech giant has detailed that it wants to continue to expand its sports partnerships, with a particular focus on live streaming content.
Last March Facebook announced a streaming partnership with Univision America to broadcast live Major League Soccer MLS matches.