FSB - Copyright: 45arseniy / 123RF Stock Photo

FSB announces second African collaboration with BetYetu

FSB Tech has followed up the successful launch of Mkekabet in Tanzania last year by announcing a second African collaboration with Kenyan operator BetYetu, which is part of the Oxygen8 Group.

BetYetu focuses primarily on football betting, but also offers facilities for a variety of other sports. The multi-channel offering will include a brand-new pool betting product as well as SMS text based betting. FSB will also provide Oxygen8 with pre-play and in-play markets managed by a specialist trading team.

To complement the BetYetu platform, Oxygen8 Group provides mobile marketing solutions for promotion campaigns, customer engagement and acquisition. The billing element of the solution comes from Tola Mobile, a fast-growing payment intermediary in Africa which already provides the billing for Mkekabet.

Richard Thorp, FSB Business Development Director, stated: “Given Oxygen8’s mobile marketing expertise, Tola’s billing platform and our next generation technology, I’m very confident that this will be a hugely successful partnership, building on the existing success we have already experienced with Mkekabet in Tanzania.”

Mark Robertson, Head of Gaming at Oxygen8, commented: “We have been very impressed with FSB’s ability to tailor their platform to our needs and with the flexibility it provides. It’s an exciting time in Africa and we’re looking forward to using and extending our reach in Africa to make the most of what is still a relatively untapped market.”

Check Also

Netherlands Remote Gambling Act submitted for EC review

Progressing on its regulated market schedule, the Dutch government has forwarded its Remote Gambling Act …

Buzz Bingo to close 26 UK venues placing 570 jobs at risk 

Buzz Bingo has revealed plans to close 26 of its UK venues in a move …

Dafabet grows cricket portfolio with Durham and Sussex deals

Dafabet has grown its portfolio of English cricket teams after securing two new sponsorship agreements …