Openbet the market leading sports betting platform provider has moved to bolster its client data and analysis capabilities by agreeing on an exclusive partnership with user behavioural analytics company Featurespace.
The collaboration will see the ARIC engine implemented into OpenBet’s Activity Feeds, enabling OpenBet customers to have real-time access to player data.
Openbet clients will now have deeper analysis on player behaviour and engagement, while also improving betting product risk and compliance capabilities.
Featurespace technologies were created out of Cambridge University’s Engineering Department, co-founded by world-renowned experts in applied statistics, Professor Bill Fitzgerald and Dave Excell.
OpenBet CEO Jeremy Thompson-Hill commented on the live analytics partnership, “We chose Featurespace because they offer the most advanced solution on the market. We’re always looking for the very best technology capability for our customers. Working with Featurespace accelerates the delivery of our next generation, real-time player management platform.”
Featurespace CEO Martina King was pleased to further her firm’s partnership with OpenBet: “We are proud to be partnering with OpenBet to deliver our ARIC engine and machine-learning products, which give operators a leading market edge.