SBC News Voice of the Sports Betting Industry
Newly re-branded gaming operator, Pinnacle, has launched a $50,000 ‘winner takes all’ Euro Predictor competition as part of its promotion of the upcoming Euro 2016 tournament. The proposition reflects the identity of the new Pinnacle brand, which rewards bettors’ predictive skills.
‘Euro Predictor’ offers a fixed cash jackpot for the entrant who predicts the most correct outcomes from the first 12 games of the tournament. The 12 games make up the first round, and take place between Friday 10th and Tuesday 14th June.
Mirio Mella, Customer Engagement Manager for Pinnacle, said: “There are plenty of lottery-style Euro 2016 competitions on offer, but we wanted to stay within the bounds of reality, and reward savvy bettors with a straight-forward proposition. Euro Predictor is a simple, realistic and free-to-enter competition that excites, challenges and engages our customers”.
The re-brand follows news that Pinnacle Sports had purchased the URL domain www.pinnacle.com from a Phoenix-based electronic components manufacturer for an undisclosed sum. Pinnacle will roll-out its new logo and corporate style throughout its business divisions for affiliates, partnerships, eSports, casino, and new B2B offering.
