Barry Martin CEO of recently launched online sports betting operator 666Bet announced that the company had opened a new Asian focused business division in Taipei City, the capital of the Chinese Republic of Taiwan.
Speaking to online gambling news source EGR Magazine, Martin stated that 666Bet would be set to launch an Asian focused sports betting product in the coming months, as the operator looked to take advantage of its increased coverage with the UK football market.
666Bet have appointed former 188Bet Business Development Director Robert Robinson to head up the operators Asian betting division. Robinson will be in charge of the launch of the new product and services, and will work between 666Bet HQ in London and the new UK offices.
The Asian focused sports betting platform will be powered by ONEWorks, who will provide a specifically tailored 666Bet platform created for the Asian market.
Martin stated to EGR Magazine
“We should be ready to launch by the end of the year and because of our wide-ranging marketing activity, especially in the Premier League, our overall exposure into Asia has been enormous so we are now looking to maximise on that marketing spend,”