SBC News Trinity Mirror & Racing Post launch - MirrorFreeBets portal

Trinity Mirror & Racing Post launch – MirrorFreeBets portal

mirrorThe Trinity Mirror  news group and UK betting specialists the Racing Post have announced a media partnership to launch the Mirror Free Bets – http://mirrorfreebets.com/ .

The newly launched website is a paid per performance portal (affiliate betting site), designed to give  readers better insight and knowledge on sports betting combined with the best value betting offers from selected UK online bookmakers.

The launch of the betting partnership was announced in time for this weekend’s Grand National at Aintree. The news betting section will offer unique content provided by the Racing Post.  Fergus McKenna, Head of Syndication for Trinity Mirror, commented that the betting section would see some changes in the coming weeks, in order to bring the best product to market.

“Mirror Free Bets is, we feel, an excellent example of just that and our plans for future developments will focus on how we can use our superb content, data and other services to promote the products of our partners and provide best in class services for our audience.”

Speaking to EGamingReview, Mckenna confirmed that at this point in time the newspaper would not be looking to launch its on sports betting brand. In recent weeks UK newspapers The Guardian and The Sun have announced partnerships with UK betting and gaming services. The Sun newspaper announced a sports betting partnership with BetVictor, whilst the Guardian announced a betting content partnership with FSB Tech to launch sportsbook ‘Go Wager’ in February of 2014

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