25 March 2026 | Online Exclusive Event
The affiliate landscape is evolving faster than ever. AI is reshaping search. Social platforms are becoming discovery engines. Retail media is emerging as a serious advertising channel. Regulation is redrawing acquisition strategies across Europe.
On 25 March 2026, SBC Digital – Affiliate Leaders brings together industry leaders for a focused, high level online event designed to help affiliates, operators and marketers adapt, compete and grow in 2026 and beyond.
This is your opportunity to hear directly from the experts driving change across SEO, social, sponsorship, retail media and regulation.
Why Attend SBC Digital Affiliate Leaders?
- Gain actionable insights from leading affiliate and operator experts
- Understand how AI, social and regulation are reshaping acquisition
- Future proof your traffic and marketing strategy
- Stay ahead of market shifts before they impact your revenue
This online exclusive event is free to attend but registration is required. Enter your details at the form below
Airing at 10:00 GMT
GEO: The New SEO
AI is rapidly transforming search marketing. Generative engines are reshaping how content is discovered, how keywords perform and how audiences engage with brands.
As AI-driven search evolves, affiliates must rethink how they attract traffic and drive conversions in a landscape where traditional click-based SEO strategies may no longer be enough.
Key discussion points
- How generative search is changing SEO strategies
- The future of keyword targeting and content discovery
- New approaches affiliates can use to capture traffic
Speakers
Eugene Ravdins, Head of PR, SEOBROTHERS
Julia Logan, SEO Consultant, Irish Wonder
Andreas Ditsche, CEO, iGAMING.COM
Sean Bianco, Co-Founder, Gainchanger
Milica Kuzmanovic, Senior SEO Manager, Betsson Group
Moderator
Jyoti Rambhai, Editor, Affiliate Leaders
—
Airing at 11:00 GMT
Social Platforms Are the New Search Engines
The gaming audience is discovering brands in new places. From Reddit communities to Twitch streamers, players increasingly rely on social platforms to find information, recommendations and opportunities.
For marketers, this shift requires a new strategy for audience discovery, creator partnerships and community-led engagement.
Key discussion points
- Why social platforms are replacing traditional discovery channels
- The rise of creator and influencer-driven marketing
- How brands can authentically engage with gaming communities
- Where to allocate marketing budgets for maximum impact
Speakers
James Prosser, Growth Director, Checkd
Ivana Flynn, SEO Consultant, iGaming Inspiration
Tapio Penttilä, Affiliate Consultant, Betsson Group
Brian Christopher, Creator and CEO, BC Ventures
Keith Geary, VP Global Operations, Game Lounge
Natalia Roitonen, Head of SEO, Extended Gaming
—
Airing at 12:00 GMT
Beyond the Pitch: Adapting Marketing as Football Sponsorships Fade
Football clubs are increasingly stepping away from sports betting sponsorships, ending partnerships that have long been central to sportsbook marketing strategies.
This shift is forcing operators to rethink how they reach fans and build brand visibility in a rapidly changing landscape.
Key discussion points
- What marketing channels can replace football sponsorships
- How sportsbooks can build fan engagement without club partnerships
- The role of digital and community-led campaigns
Speakers
Joaquin Gago, CEO, Betandeal
Theofanis Panagiotou, Affiliate Marketing Senior Specialist, Allwyn
Bruno Barroso, CEO, Betpass
Dean Akinjobi, CEO, Football Media
Moderator
Joe Streeter, Editor, iGaming Expert
—
Airing at 13:00 GMT
When Regulation Rewrites Acquisition: Finland’s Affiliate Ban
Finland’s decision to ban affiliate marketing marks a major regulatory shift with significant implications for operators, affiliates and player behaviour.
The move raises important questions about how operators will acquire customers and whether other markets could follow a similar path.
Key discussion points
- How Finland’s affiliate ban could reshape acquisition strategies
- Whether players may migrate to black market platforms
- What this decision means for the wider European iGaming market
Speakers
Antti Koivula, iGaming Lawyer, Hippos ATG
Simon Vincze, Head of Sustainable and Safer Gambling, Casino Guru
Pablo Espuela, Head of Corporate Development, Betandeal
Moderator
Viktor Kayed, Senior Business Journalist, SBC News
—
Airing at 14:00 GMT
Google Is Broken: Why Blackhat Marketing Is Winning
Blackhat SEO tactics are exploiting weaknesses in Google’s ranking systems and changing how search results are influenced.
From PBN networks to traffic manipulation and parasite SEO, these strategies are allowing some marketers to bypass traditional ranking signals.
Key discussion points
- The resurgence of private blog networks
- Traffic manipulation and artificial engagement signals
- Parasite SEO and authority hijacking
- Canonical tag abuse and ranking signal manipulation
Speakers
Maria Sayapina, Director of SEO, Find.co
Ivana Flynn, SEO Consultant, iGaming Inspiration
Timothy Malmros, Owner, Magenti Media
Berta Rach, Global SEO and AI Consultant, Bertarach.com
Daniel Lux, SEO Consultant, Linxact
Moderator
Jyoti Rambhai, Editor, Affiliate Leaders
