Join SBC Media on November 12th 2025 – presented in partnership with 1xBet
Join us this Wednesday, 12 November 2025 as, alongside 1xBet, we present the latest iteration of SBC Digital Player Protection.
A full day dedicated to advancing safer gambling, regulatory cooperation, and player protection.
Join regulators, operators, legal experts, and thought leaders from across the industry as we explore the complex challenges of responsible gambling in the digital era. With a series of in-depth sessions, this event will unpack the latest regulatory developments, ethical dilemmas, and technological innovations reshaping player protection.
Why Attend?
- Gain practical insights from leading experts across gaming, law, and regulation
- Understand how regulatory shifts impact player protection and market dynamics
- Explore the ethics of advertising and influencer marketing in gambling
- Discover how next-gen technology is transforming safer gambling practices
- Be part of a conversation on building stronger, trust-based relationships between operators and regulators
📅 Sessions & Speakers
- Influencers and Gambling Advertising: Finding the Balance
Time: 10:00-10:45
Influencer marketing has changed the rules of engagement, but where should regulators draw the line? This session explores global approaches to influencer advertising, challenges in safeguarding vulnerable audiences, and what the future holds in the digital age.
Speakers:
James Kilsby (Vixio) • Dr Maris Catania (LeoVegas) • Martin Lycka (iGaming Expert) • Anders Dorph (Danish Gambling Authority) • Tom Simcock (VIXIO)
- Strengthening the Crucial Relationship Between Operators and Regulators
Time: 11:00-11:45
Despite shared goals, operators and regulators often find themselves at odds. Drawing on new research by SBC Media and 1xBet, this panel explores the reality of these relationships, the stumbling blocks, and how both sides can evolve their cooperation for clearer, safer outcomes.
Speakers:
Simon Westbury (1xBet) • Steve Hoare (Player Protection Hub) • Anton Kaszubowski (SBC Advisory Partners) • Peter Marcus (Savvy Hill Marketing)
- Are stronger regulations giving way to a stronger illegal market?
Time: 12:00-12:45
As governments worldwide impose tighter controls, do stricter rules genuinely strengthen compliance—or drive players to underground channels? Our panel will examine the unintended consequences of regulation and share strategies to balance compliance with market realities.
Speakers:
Pedro Romero (Betblocker) • Corrine Valletta (Betsson Group) • Andy Danson (Bird & Bird) • Rupert Ecker (Grand Casino Kursaal Bern AG) • David Da Silva (So Good Partners) • Justyna Grusza-Glebicka (Attorney at Law)
- Monitoring Player Habits with Next-Gen Technology
Time: 13:00-13:45
AI and data transforming safer gambling. Next-generation tools are giving operators unprecedented insight into player behavior. From AI analytics to real-time telemetry, this panel explores how technology can support engagement, personalization, and protection—without crossing ethical or privacy boundaries.
Speakers:
Nicole Garret (Allwyn) • Eduards Jakubovs (Betsson Group) • Dr Alexandra Koerner (Grand Casino Baden AG) • Bernardo Changas (Lisbon School of Economics and Management) • Thomas Fearns (Midnite) • Steve Hoare (Player Protection Hub)
- Selling the Dream: The Ethical Limits of Advertising
Time: 14:00-14:45
Advertising influences not only consumer choices, but also cultural values and vulnerable audiences. This session explores truth, transparency, and ethics in advertising, and asks: how can businesses inspire without exploiting?
Speakers:
Richard Hayler (IBAS) • Tracy Parker (Responsible Gaming Council) • Savvas Iliopoulos (OPAP SA) • Richard Dennys (Game Lounge) • Simon Vincze (Casino Guru) • Jyoti Rhambai (Affiliate Leaders)
- Responsible Gambling Reinvented: Protect Players and Margins Together
Time: 15:00-15:45
The next era of Responsible Gambling (RG) will be defined by how well operators can see the whole player, not just isolated signals at onboarding or deposits.
This session explores how leading operators are bridging the gap between fraud prevention and Responsible Gambling, using AI-driven identity and behavioural intelligence to detect nuanced risk early, before it becomes a regulatory issue, a brand problem, or a drain on Net Gaming Revenue.
Speakers:
Stephanie Trinh (Sift) • Alexander Hall (Sift) • Miguel Luis (LeBull) • Andrea Carvalho (Entain) • Steve Hoare (Player Protection Hub)
