Midnite strengthens racing offering with ATR Markets

Midnite has partnered with sports betting solutions provider ATR Markets with a goal to increase horse racing markets available to its customers.

The newly launched sportsbook will offer a wider variety of betting options on horse and greyhound races via the deal, whilst also leveraging ATR’s risk management expertise and streaming services.

Midnite highlighted three core benefits to its business – enhanced betting options, covering a range of global horse and greyhound races; risk management services, an area in which ATR has built up a ‘renowned name’; and lastly, its new partner’s ‘top-tier streaming services’, providing a more engaging betting experience.

Midnite Co-Founder, Nick Wright, said: “This is an important and exciting moment as we strive to offer our players the most comprehensive betting experience and we are thrilled to join forces with ATR Markets. 

“This collaboration will not only diversify our portfolio but also enhance the overall betting experience for our users. ATR Markets’ proven track record in risk management and streaming services aligns perfectly with our commitment to excellence.”

Based in London, Midnite has set itself up as a ‘next generation’ bookmaker with a focus on appealing to Gen Z and millennial consumers and creating a ‘community of engaged bettors’.

Partnering with ATR is the latest move the bookmaker has made to support its growth plans, following an agreement with East Yorkshire content provider PA Betting Services (PABS) in a deal which also focused on its horse and greyhound racing product.

ATR is an initiative of the Arena Racecourse Company (ARC), established with the objective of boosting engagement with racing and whilst improving the B2C experience and increasing profitability for operators.

Jack Whitaker, ARC Commercial Executive, added: “ATR Markets is excited to partner with Midnite, a true innovator in the world of sports and esports betting. We look forward to delivering top-notch risk management and streaming services to enhance the Midnite user experience and help them tap into new markets.”