SBC News Voice of the Sports Betting Industry
BetMakers has extended its agreement with PointsBet Australia for fixed odds solutions, content, and data services.
BetMakers’ expanded commercial agreement with the ASX-listed sports wagering operator includes Price Manager, an all-in-one fixed odds solution that combines BetMakers’ price management and automated trading strategies with its proprietary rating and pricing model.
Matthew Rix, Chief Trading and Operations Officer at PointsBet, said: “BetMakers’ Price Manager platform and data services are vital to the strength of the PointsBet Australia offering.
“They help drive and support our market-leading Racing Product across all three codes, both domestically and internationally, enabling us to deliver an exceptional experience to our customers.”
Meanwhile, BetMakers also provides PointsBet Australia with content and data services, drawing on BetMakers extensive coverage of more than 250,000 racing events annually.
“The extension of our partnership with PointsBet Australia is a welcome endorsement of BetMakers’ Price Manager, content, and data solutions and underscores our companies’ shared commitment to innovation, reliability, and customer satisfaction,” added Joey Carroll, Director of Business Development and Partnerships at BetMakers.
“We look forward to continuing to work closely with PointsBet Australia to provide innovative solutions that help them continue to succeed in an ever-evolving betting landscape.”
