Sportradar’s sportsbook customers can now enjoy an enhanced horse and greyhound racing offering due to a new integration between BetMakers and Podium.
In a joint announcement, the two parties confirmed that their racing wagering tool, AdVantage Platform, will be integrated into Sportradar’s ORAKO sportsbook solution for full access to global racing events.
Jake Henson, CEO at BetMakers, said: “We are thrilled to announce our partnership with Sportradar, the world’s leading sports technology company. This collaboration not only underscores the strength of our team and products but also creates significant opportunities to enhance the global reach of racing.
“Sportradar’s swift integration of our product demonstrates their strong commitment to the racing industry, rights holders, and industry partners alike. Together, we look forward to driving innovation and growth, delivering greater value to all stakeholders, and expanding the global presence of racing.”
AdVantage is powered by BetMakers’ advanced trading technology, as well as Podium’s data content and race engagement tools. Operators can embed the platform into ORAKO to unlock additional risk management services, fixed odds and derivatives, tote pool access, branded insights, event streaming, and granular reporting.
Josh Sparke, (Incoming) Podium Managing Director, added: “At Podium, we are committed to revolutionising the racing wagering experience, and our AdVantage collaboration with Sportradar is a testament to that mission.
“This partnership underscores Podium’s role as a trusted steward of official racing data. It ensures that rightsholders retain visibility and control while expanding their reach to new markets.
“We look forward to working alongside Sportradar and BetMakers to drive sustained innovation, unlock new operator growth opportunities, and deliver an unparalleled experience for racing enthusiasts worldwide.”
ORAKO sportsbook customers are expected to gain access to the newly integrated AdVantage Platform in Q2 of this calendar year.
Jacob Lopez Curciel, SVP, Managed Sportsbook Services at Sportrada, concluded: “Racing is the second largest bet on sport in the world by handle and through this collaboration successfully crafted with Podium and BetMakers, Sportradar is providing its clients with a plug-and-play product to engage their customers onto a great racing betting experience.”
