Vermantia has signed a deal with Altenar boosting the worldwide visibility of its racing content, distributing its offering to a range of established and emerging markets.
The Greek omni-channel content provider’s racing product will be distributed by Altenar to European betting markets as well as up-and-coming sectors in Latin America and Africa.
An unnamed Altenar partner has already taken the racing content live on its platform, and the duo have plans to further rollout the offering to retail operators and ‘millions’ of betting customers worldwide.
Spyros Stavropoulos, Commercial Director of Vermantia, said: “We are thrilled to embark on this content and data deal and forge a long and successful strategic partnership with Altenar.
“By integrating Vermantia’s world-class racing content, Altenar’s igaming customers can now offer their players a top-quality live racing experience from international racecourses. Our ultra-low latency streaming solution ensures that players worldwide can enjoy action-packed horse and greyhound racing like never before.
“Additionally, this collaboration allows Altenar to diversify its product offering, further cementing its position as a pioneer in the industry.”
Based in Athens and with offices in Cyprus and Italy, Altenar has built up a racing content portfolio of UK, Australian and New Zealand fixtures. Its offering of British racing was bolstered in February 2023 via a partnership with the Arena Racing Company (ARC), launching a new tote betting broadcasting channel.
Meanwhile, the deal marks a further strengthening of Altenar’s global footprint, with the company having partnered with several operators across several markets over the past 12 months, the latest being Bulgarian firm Palms Bet, whilst also securing a B2B licence in Sweden in June.
Dinos Doxiadis, Sportsbook Product Development Manager at Altenar, added: “Our partnership with Vermantia solidifies our position as a leading iGaming software provider.
“We are proud to incorporate top-quality horse and greyhound racing content into our online offering blended with top quality and complete data, providing our customers with the most comprehensive racing portfolio on the market.
“The racing product holds immense growth potential, and together with Vermantia we are committed to continually enriching it with premium global content to meet the evolving demands of our players.”