XB Net has signed a distribution agreement with Betindiaraces.com, covering Australian and US horse racing content for the Indian market. The company will distribute live pictures and pool wagering services from Australian and North American racetracks to Beetindiaraces – powered by Sportswin Software – through the deal, which was licensed via the Royal Calcutta Turf Club. Australian racing covered by …
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XB Net racing content ‘fits seamlessly’ into Indian market via NorthAlley deal
XB Net, a content provider for North American and Australian horse racing, has formed a digital distribution rights deal with Indian technology company, NorthAlley. As the betting firm expands its international footprint, the agreement covers XB Net’s live picture delivery and local pool-wagering services from a network of tracks in the two regions, giving NorthAlley a ‘highly-flexible’ programming schedule. This …
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