UK Tote secures agreement with HRI and Tote Ireland

Horse Racing Ireland (HRI) has secured a new seven-year alliance with Tote Ireland and the UK Tote Group which will ensure the continuity of Tote on-course service on Irish racecourses.

From 1 January 1 2021, UK Tote Group will operate Tote Ireland’s off-course business, allowing Tote Ireland to build a stronger and more agile on-course presence in Ireland.

Nicky Hartery, Chairman of Horse Racing Ireland, said: “The alignment of Tote Ireland with the UK Tote Group provides a sustainable long-term foundation and secures a modern and progressive future for one of the most traditional and valued elements of Irish racing.

“This alliance will produce a new offering that will be attractive to international operators and will maximise turnover on Irish racing through new and existing business channels. On behalf of the Board of Horse Racing Ireland, I want to thank the management teams at HRI, Tote Ireland and the UK Tote Group for their expertise and diligence in making this happen.”

Pools in Irish racing will benefit from significantly increased liquidity and the alliance will ensure that Tote Ireland continues as a sustainable, self-funding business returning its profits to Irish racing.

Brian Kavanagh, Chief Executive of Horse Racing Ireland, added: “Tote Ireland has always enjoyed a strong relationship with the racecourses in Ireland and has been a keen supporter and sponsor, as well as a trusted betting service for Irish racegoers for generations.

“However, punters’ habits have changed and that has led to a steady decline in the on-course turnover of Tote Ireland, a situation exacerbated this year through the loss of major festival meetings.

“This has greatly impacted the ability of Tote Ireland to develop the products necessary to compete in the digital off-course arena and one of the crucial attractions of this alliance is that it will allow Tote Ireland to develop a joint offering with the UK Tote Group which will be highly attractive to international markets.

The announcement sees a newly re-established UK Tote Group continue to enlarge the international coverage and wagering capacity for a revamped Tote.

This April, the UK Tote Group expanded its wagering capabilities by integrating Sportech Quantum Systems as its new ‘commingling network’ and international racing data provider.

Alex Frost, Chief Executive of the UK Tote Group, concluded: “We are delighted to be announcing this alliance with Tote Ireland. Both organisations are woven into the fabric of racing and bring local and international Tote pool betting together across 85 racecourses in Ireland and Great Britain, and nearly 2,000 race meetings a year.

“We will work with the Tote Ireland team to bring innovation and creative thinking to how pool betting is presented to racing fans, both on course and through off-course digital channels. We have already made great strides since acquiring the UK Tote six months ago, including the launch of a new website, the return of Tote Ten to Follow and growth in significant international partnerships. There remains much work to do but together we have great people with the necessary skills, resources and determination to ensure both Tote Ireland and the UK Tote have a bright future.

“I would like to sincerely thank Nicky Hartery, Brian Kavanagh, Ross Kierans and all involved in making this alliance possible and very much look forward to working together, alongside our international pool betting counterparts in other racing jurisdictions.”

Check Also

HRI to commence CEO recruitment drive as Kavanagh steps down

Horse Racing Ireland (HRI) is looking for a new CEO as current incumbent Brian Kavanagh …

Martin Stevenson steps up to CEO at RMG

The Racecourse Media Group (RMG) has promoted Martin Stevenson to the position of CEO, with …

2000 Guineas and Epsom Derby incorporated into World Pool

This year’s QIPCO 2000 Guineas Day at Newmarket and the Derby Day at Epsom Downs …