Reflecting its enlarged enterprise and expanded services, the Racing Post Group has unveiled its new corporate identity as the ‘Spotlight Sports Group’.
The legacy racing publisher details that its new identity better represents its four core media divisions of Racing Post (news & media), Apsley (affiliate marketing), ICS (content services) and ANZ Bloodstock (stud breeding).
Alan Byrne, Chief Executive of the Racing Post, detailed the corporate rebrand as one of the most important initiatives in the firm’s 34-year history, with the company seeking to significantly expand its global reach in a new decade.
He said: “This marks a significant moment in the history of Racing Post. We are no longer solely a print and racing business, though the Racing Post will always be our flagship brand. Our group now offers a wide range of valuable services to bookmakers and other partners. We have a number of brands and services, but what unites them is a commitment to quality and to offering compelling content across a wide variety of sports.”
A new Spotlight Sports Group will be showcasing its rebranded entity and full suite of products at next week’s ICE 2020 conference at London’s Excel Centre.
ICE 2020 will see Spotlight Sports showcase its ‘AllSported’ racebook trading solutions platform – a key 2019 product launch of co-developed with partners Banach Technologies and TXODDS.
AllSported seeks to deliver betting incumbents with the most comprehensive and end-to-end racing service, combining data, content and best market prices to grow their global horseracing propositions.
Louise Agran, Chief Marketing Officer, added: “Spotlight is associated with shedding light and intense scrutiny which reflects how we help our customers across the group. We introduced Spotlight when we launched the Racing Post in 1986 to give our customers a complete snapshot of each horse’s chances and we continue to use it on our products to this day.
“It makes sense to maintain this strong connection with the Racing Post brand and the Spotlight Sports Group brand identity also benefits from being easily understood, visually strong and works in an international context which is important for our expansion plans.”