Indiana

Indiana marks sixth US state launch for SBTech

SBTech has entered its sixth US state in less than 18 months by launching an on-property sportsbook at Rising Star Casino in Indiana under the BetAmerica brand.

The new 3,000 sq. ft sportsbook, operated by Churchill Downs Incorporated (CDI), is located one hour from Cincinnati and within two hours of Indianapolis and Louisville.

It features more than 30 television screens and 16 state of the art self-service sports betting kiosks, as well as cashiers and a full bar.  

The on-property launch will, subject to approval from the Indiana Gaming Commission, be followed by the launch of SBTech’s online and mobile sports betting platform.

“We are very excited to be entering the great state of Indiana,” said Melissa Riahei, President of SBTech US.

“Our on-property sportsbook product has been extremely successful to date, and we look forward to replicating that success for Rising Star Casino, in partnership with Churchill Downs.”

Ian Williams, President of Online Gaming at CDI, added: “We are thrilled to be working with SBTech and Rising Star Casino to bring the BetAmerica sportsbook to Indiana.

“Using SBTech’s superior technology platform and innovative products, we have established a strong foothold in several states, and look forward to continuing our growth in partnership with SBTech.”

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