SBC News Kambi extends multi-sport US-facing deal with Sportradar

Kambi extends multi-sport US-facing deal with Sportradar

Kambi will continue to leverage Sportradar’s US sports data offering, covering a range of prominent leagues and tournaments, under the terms of a five-year extension agreement.

The contract renewal will see Sportradar continue to supply the international sports betting supplier with data from the National Basketball Association (NBA), National Hockey League (NHL) and Major League Baseball (MLB) as well as college athletics.

This will include pre-match score data, which Kambi will subsequently provide to its US partners, in addition to live-score data and content solutions such as Live Match trackers.

Jamie McKittrick, Kambi’s Vice President of Commercial Operations, said: “We are delighted to have put pen to paper on this multi-year extension with Sportradar. 

“Providing our partners and their customers with best-in-class sports betting experiences requires the integration of high-quality, rapid data, and this long-term agreement provides us with a fantastic platform upon which to continue delivering on our partners’ ambitions.”

Malta-headquartered Kambi first partnered with Swiss sports tech and data provider Sportradar in 2018 when sports betting was first legalised in the US. Since their initial agreement the regional sports wagering sector has grown at a rapid pace, and Sportrdar has moved to strengthen its position on the continent via a New York Nasdaq public listing.

Kambi now maintains B2B arrangements with several key players in the stateside market including Penn National Gaming’s Barstool Sportsbook, Rush Street Interactive’s (RSI) BetRivers and Churchill Downs’ TwinSpires, which will all be supplied with Sportrdar’s data.

Neale Deeley, Managing Director, US Betting, Sportradar. “Both Kambi and Sportradar were well-prepared when the US market opened in 2018, and we have worked together closely and diligently to establish our respective market leading positions.

“We are very pleased that Kambi has shown an unwavering commitment to Sportradar for the next five years and, most importantly, we are delighted to elevate our partnership to the next level for the benefit of our mutual customers.”

SBC News Kambi extends multi-sport US-facing deal with Sportradar

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