SBC News Voice of the Sports Betting Industry
Leading DACH-region bookmaker Tipico Sportwetten will enhance its betting shop engagement and all-round customer experience by utilising Bettorlogic content and analytics solutions.
Securing a new partnership, Tipico will deploy Bettorlogic’s extensive betting content service across its entire German and Austrian retail portfolio.
The agreement will see Tipico’s 1,200 betting shops upgraded with Bettorlogic’s comprehensive range of live updates and further pre-event content on football and tennis markets driving engagement.
“We are pleased that in cooperation with Bettorlogic we can provide our shop customers with live statistics and recommendations for countless sports events every day,” said Thomas Palazzari, Head of Shop Design & Business Development at Tipico. “Thus significantly enhance the entertainment and infotainment quality in the shop and set us further apart from the competition.”
Bettorlogic’s advanced software enables the scheduling and display of a wide selection of sporting events every day on dedicated screens. Up to 12 events can be shown at any one time, rotating every minute with markets and odds supported with reasons why they are featured bets.
Bettorlogic CEO Andrew Dagnall commented: “We are delighted to be working with Tipico on this project as it is a very effective way to display reasons for betting shop customers to have a bet throughout the day whether it is before events start and then when they go live. This is delivering an incredibly engaging product to Tipico’s retail shop audience.”
