SIS strengthens virtuals offering through Inspired Entertainment deal

Racing content and data provider Sports Information Services (SIS) has inked a new multi-year agreement with Inspired Entertainment which will see the data provider bolster its new 24/7 Live Betting Channels while also integrating Inspired’s virtual racing product.

Inspired’s virtual racing content is set to be interspersed among the current live horse and greyhound racing coverage offered by SIS.

Paul Witten, Product Director at SIS, said: “This partnership further bolsters our capability as the leading supplier of 24/7 betting services, complementing our premium live horse and greyhound racing with Inspired’s high quality ultra-realistic virtual racing.

“Our 24/7 Live Betting Channels provide operators across the globe with frequent, quick-fire betting opportunities, at times that suit their customers.”

The 24/7 Live Betting Channels from SIS brings wide coverage of racing content for both online and retail operators, with horse racing content from the UK, Ireland, US, Australia, South Korea and Latin America, as well as over 33,000 greyhound races a year with 53 meetings every week from British and Irish tracks.  

The channels are supported by an end-to-end service of live streamed pictures, data, commentary, on-screen graphics with betting triggers, and a wide range of markets & pricing.

Steve Rogers, Chief Commercial Officer of Virtuals at Inspired, added: “We’re delighted to partner with SIS to help support the 24/7 Live Betting Channels.

“With over a decade of experience, we are confident that Virtual Sports will appeal to SIS’s customers globally, to help drive incremental revenues for operators.”

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