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SBTech announces Polish entry with Etoto partnership

Sports betting solutions provider SBTech has unveiled a new link up with Polish firm Etoto, marking the firms entry into another regulated market.

The deal sees the sports betting operator go live with the SBTech gaming platform following the launch of a new retail offering, with the partnership designed to offer a seamless integration of its online business and land based network.

Richard Carter, Chief Executive Officer of SBTech, commented: “SBTech’s omni-channel offering has emerged as one of our key growth drivers, with more operators now looking to achieve increased loyalty, higher lifetime value and reduced churn.

“As our activities in Eastern Europe expand, I’m delighted to strengthen our partnership with Etoto, and fully expect this ambitious operator to rapidly achieve its full potential.”

An improvement in the efficiency of both deposits and withdrawals, a more rounded user experience and more competitive odds and engaging content across a multitude of sports is set to be seen, courtesy of an integration with SBTech’s cashier and self serving betting terminal (SSBT) interfaces.

In addition, the operator is to also receive real-time player analysis, round the clock operational support and advanced reporting protocols thanks to a single console management of all retail operations.

Piotr Rogowski, Etoto’s Chief Operating Officer, added: “The wide sportsbook offering from SBTech, especially in terms of in-play betting, was the decisive factor in our decision to create this partnership.

“Delivering a superior experience to our fast-growing customer base is central to our strategy, and the company’s unique expertise in delivering a wide range of managed services, as well as the flexibility and scalability of its products, give us great confidence about this next chapter of our story.”

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