SBC News Voice of the Sports Betting Industry
Danish racing track operator Dansk Hestevæddeløb APS (DHV) has selected Sportech Plc’s Racing & Digital division to be its lead supplier of pari-mutuel betting technologies, systems and services.
At present, DHV operates nine racing tracks in Denmark, which betting services and systems have been primarily operated by state-owned gambling firm Danske Spil.
Sportech Racing & Digital has acted as lead pari-mutuel betting technology for Danske Spil. However, following the liberalization of the Danish racing market which will become effective this January 2018, Sportech will work directly with DHV operations.
The partnership will see Sportech provide a suite of pari-mutuel betting technologies and services including the central system that will act as the Danish national host to consolidate all betting from private betting operators, including Danske Spil.
Henrik Friis, CEO of Dansk Hestevæddeløb ApS, stated, “We sought a technology partner with an exceptional suite of products and services, strong options for digital and self-service betting, and direct access to global commingling markets. Sportech met these requirements, and their well-established track record and presence in Europe assures us that we will receive excellent support. We are looking forward to working with Sportech to offer a reliable and satisfying betting experience to our private betting operator partners.”
The package will comprise Sportech’s Quantum™ System, the most widely deployed pari-mutuel betting software in the world, and hosting services from Sportech’s worldwide service delivery network. The Quantum™ configuration will also facilitate the implementation of digital betting solutions, such as Sportech’s G4 website and Digital Link™ mobile, by future private operators.
Andrew Gaughan, President of Sportech Racing and Digital, stated: “We at Sportech are very pleased to have been selected by Dansk Hestevæddeløb as their tote technology provider and look forward to working with them to help grow betting on horse racing under Denmark’s newly liberalizing horse racing environment. We are pleased to note that this agreement further cements Sportech’s position as the leading independent provider of pari-mutuel betting technologies and services in Europe, building upon Sportech’s already strong position in Denmark, the United Kingdom, Ireland, Finland, The Netherlands, Turkey, Spain, and Cyprus.”
