Updating the market, the governance of Australia ASX-listed TopBetta Holdings (TopBetta) has announced that it has signed a ‘landmark agreement’ which will see Ladbrokes Australia become the first client of it ‘The Global Tote’ service.
The partnership will see Ladbrokes Australia replace its existing tote products for TopBetta’s The Global Tote system, which enables operators to participate in international betting pools for greyhound and horseracing fixtures.
TopBetta management has this week begun the integration of its tote system within Ladbrokes Australia’s betting platform, with the product expected to be launched in January 2017.
Licensed as a B2B wagering service, TopBetta’s Global Tote has been approved by the following racing operators; Racing NSW, Greyhound Racing Victoria, Racing Queensland, Racing Victoria and Canberra Racing.
Commenting on the decision to partner with TopBetta , Dean Shannon Ladbrokes CEO detailed:
“We are always looking for an edge and ways to value add through better products and services to our customers. The Global Tote is a solid initiative with significant upside for operators as well as delivering more choices to clients seeking the best odds. We look forward to kicking off as soon as possible.”
A pleased Todd Buckingham CEO of TopBetta, welcomed Ladbrokes Australia as The Global Tote TopBetta CEO Todd Buckingham stated:
“It’s exciting that The Global Tote has its first big corporate bookmaker on board and this new tote will enhance wagering outcomes for not only Ladbrokes Australia, but operators, punters and racing bodies on a global scale.”
“This is another key step along the journey for The Global Tote. Having one of Australia’s largest and fastest growing bookmakers on board really supports what we believe is the most disruptive product in wagering.”
Buckingham further detailed to the media, that The Global Tote has the ‘potential to change the wagering landscape’, with TopBetta governance actively looking for new partners for its pool service in 2017.