SBC News Voice of the Sports Betting Industry
BetMakers has secured a partnership with the Victorian Thoroughbred Racing IMB (VTRIMB), centred around distribution of Racing.com’s horse racing content.
The deal enables BetMakers to integrate Victorian live horse racing video content into its digital platform, which will be distributed to operators across Australia via its streaming services.
By incorporating said content via its deal with VTRIMB, the media arm of the Racing Victoria horse racing authority, BetMakers boosts the state’s racing scene’s access to 25 new distribution partners.
“BetMakers is delighted to reach agreement with VTRIMB as a distribution partner for Racing.com’s live horse racing vision,” said Todd Buckingham, BetMakers CEO.
“Making this top-quality content available to more consumers will drive increased interest and wagering in Victorian horse racing. The content will also continue to bridge the product gap for BetMakers’ platform customers and is the first of many exciting updates we will roll out in this space.
“BetMakers is committed to working with racing bodies and rights holders to broaden distribution and reach more customers. This type of integration and partnership with VTRIMB enables us to deliver value to our customers and benefit rights holders, so it’s a fantastic example of a win-win for all parties.”
The agreement marks a further expansion of BetMakers foothold in Australian horse racing, following the firm’s acquisition of Punting Form, a horse racing ratings company, earlier this month.
On a wider scale, BetMakers has entered the first quarter of the FY23 financial year in a strong position, having recorded a revenue increase of 13% during the opening quarter to AU$23.8m (Q1 FY22: AU$19.9m).
“The Victorian racing industry is committed to ensuring the broadest possible distribution and reach of live Victorian horse racing content for the benefit of consumers nationally,” commented Peter Campbell, VTRMB CEO.
“BetMakers’ distribution platform is an important route to market for us within a landscape that has evolved rapidly.”
“We are delighted to be working with a company that is dedicated to delivering great technology outcomes for consumers and offering our live racing coverage to an increased and engaged audience.”
