bet365 shares details on Kentucky as sixth US state launch

bet365 has made further announcements on its plans for Kentucky as pre-registration opens.

The Stoke-based bookmaker made the decision to join DraftKings in aligning with state regulations and opening up its offering to anyone 18 and over. This is unlike Caesars and FanDuel, which announced plans to restrict online operations to 21+.

“We are thrilled to welcome the great state of Kentucky to bet365,” a bet365 spokesperson explained. 

“With renowned products like amazing bet boosts, the fastest in-game product, and unique same game parlays, we can’t wait to bring the bet365 experience to eligible customers in the Bluegrass State.”

This will be the sixth US state launch for bet365, which is already live in Ohio, Virginia, New Jersey, Iowa, and Colorado. The group is coming to the state through an online-only partnership with Sandy’s Racing and Gaming.

It was only in June that Bet365 officially launched into Iowa – its fifth US state – after debuting its online betting app through a partnership with Casino Queen Marquette.

For a while, it seemed like the operator might not ever expand its presence in the US beyond New Jersey, but it showed a continuation of ramping up its presence since opening in Colorado in September 2022. 

Meanwhile, bet365 went big on promotional spending in Ohio and then promised its signature Bet Boosts and Super Boosts in Kentucky. 

The launch of bet365 Kentucky also boasts a ‘wide-reaching livestreaming library’ of sports events, but one that is lacking content from US major league sports.

While the game may not exactly cater to the normal NFL fan bases of Kentucky, it will be the first game bettors in the state can wager on once betting opens up on 28 September.