Matthew Ramirez

Dan Towse: Marathonbet – Trust fading as brands turn to influencers

Marathonbet’s Head of Brand Marketing Dan Towse has warned that the use of influences as marketing tools is causing gaming brands to lose the trust of their audience, ahead of his appearance on the Advertising and Marketing Conference stream at ICE VOX. The Head of Brand for the gambling company compared influencers to world-class sports stars in regards to driving …

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Sky Sports in the green following Masters acquisition

Sky Sports has announced it has now become the exclusive live UK broadcasting rights holder to the Masters golf tournament. The new agreement, which extends the broadcaster’s current partnership with the tournament into a second decade, will begin in 2020 and will also see the BBC lose the ability to broadcast any live golfing action for the first time since …

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Safer Gambling Forum: Educating to prevent problem gambling

Responsible Gambling Week (RGWeek 2019) may be over but we have one more panel from our inaugural SBC Safer Gambling Forum for left to share.  Throughout RGWeek 2019 SBC has been looking at some of the topics addressed during the forum, and what measures the industry can take to promote responsible gaming.  With RGWeek 2019 having reached its conclusion on 13 …

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Sergey Portnov: Parimatch – CIS ambitions can match the UK in three years

Sergey Portnov, Chief Executive of Parimatch, has emphasised how the CIS and wider Eastern European betting markets could track the UK’s performance within a three-year span, noting fast-changing developments. However, Portnov warns that CIS ambitions can only be matched if regulatory gaps are fulfiled.  Speaking at SBC’s ‘Betting on Sports 2019‘ Conference, Portnov discussed the current development of the CIS …

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Safer Gambling Forum: ‘The industry needs to do a lot more’

At the inaugural SBC Safer Gambling Forum, which took place at the CasinoBeats Summit in September, industry leaders came together to discuss some of the most pressing responsible gambling topics at the minute. During Responsible Gambling Week (RGWeek 2019), which runs until 13 November, SBC will look at some of the topics addressed during the forum, and what measures the …

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Alessandro Fried: BtoBet – Providing a real omni-channel environment

Alessandro Fried, CEO of BtoBet, has emphasised how finding the right technology partner is vital for operators who are looking to establish themselves in the African market.  Speaking to SBC, Fried looked into the differences between the established markets of Europe and new markets such as Africa whilst also discussing how betting brands risk wasting years attempting to understand the African …

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Safer Gambling Forum: Building relationships to more effectively tackle problem gambling

At the inaugural SBC Safer Gambling Forum, which took place at the CasinoBeats Summit in September, industry leaders came together to discuss some of the most pressing responsible gambling topics at the minute. During Responsible Gambling Week (RGWeek 2019), which runs until 13 November, SBC will look at some of the topics addressed during the forum, and what measures the …

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Paddy Power’s Sandra Gilmartin wins ‘Betting Shop Manager of the Year’ award

Sandra Gilmartin has been announced as the new Racing Post/SIS Betting Shop Manager of the Year, becoming the first Paddy Power store manager to take the title. Gilmartin, 49, operates Paddy Power’s Cross Cheaping branch in Coventry and was announced as the winner earlier this week when she received her award from TV personality Chris Hughes at the JW Marriott Grosvenor …

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Parimatch launches ‘epic’ Conor McGregor campaign

International betting operator Parimatch has launched its latest marketing campaign with former two-weight UFC champion, Conor McGregor.  McGregor, who doubles as a Parimatch brand ambassador, is one of the world’s most recognisable combat sports athletes and sees himself centre in a campaign which has been named “A new epic story.”  The campaign, which was created by Canadian director Angelo Merten and …

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Safer Gambling Forum: ‘The buzz word is understanding’

At the inaugural SBC Safer Gambling Forum, which took place at the CasinoBeats Summit in September, industry leaders came together to discuss some of the most pressing responsible gambling topics at the minute. During Responsible Gambling Week (RGWeek 2019), which runs until 13 November, SBC will look at some of the topics addressed during the forum, and what measures the …

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