Betgenius appoints Bill Anderson as US commercial lead

Bolstering its commercial capacity and new market development, Genius Sports’ sportsbook management and wagering data subsidiary Betgenius has confirmed the appointment of Bill Anderson as Vice President of Americas.

A seasoned industry and media executive, Anderson is the former US business development lead for sports data supplier Perform Media (2018-2019), and has further held senior executive roles at GAN and TrafficGeneration.

In his remit, Anderson will spearhead the Betgenuis commercial strategy and business development within the burgeoning territories of the US and Latin America.

Joining Betgenius executive team, Anderson said: “I couldn’t be more excited about joining Betgenius at this vibrant time in its global growth. As regulation rapidly evolves and markets mature throughout the Americas, our premium quality and highly customizable sportsbook management and best-in-class live wagering services will become increasingly desirable for ambitious operators.”

Eric Stevens, Global Sales Director at Betgenius, added: “Bill is an accomplished gaming executive with a deep understanding of the betting and media ecosystems in the Americas. We continue to invest in new products and services to meet the demands of operators throughout the region, including our renowned live wagering services powered by fast and reliable data, and Bill’s expertise will be invaluable in shaping and deploying this ambitious growth strategy.”