SBC News Voice of the Sports Betting Industry
This week SBC and Bet Advisor catch up with legendary NFL Tipster Jesse Schule. Jesse has maintained a 15% yield staking on NFL and is a key member of the Bet Advisor community. With years of experience in American sports betting Jesse Schule is no doubt a man to follow
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SBC: How did you first get into sports betting ?
Jesse: I was exposed to gambling at an early age. Growing up, my father was a pro poker player, and my best friend was another professional handicapper. I learned from some pretty sharp characters, and it seems only natural that I would get into professional handicapping.
SBC: At what point did you realize that you can make some real money from sports betting?
Jesse: The first time I went to Las Vegas I wasn’t even old enough to drink in the casinos. I went on an amazing winning run, cashing in a few grand in a weekend, which at the time was a lot of money for a kid.
SBC: How did you come to select NFL as your chosen sport?
Jesse: I have been very successful handicapping all sports, but during the football season, most of my attention is focused on gridiron.
SBC: Are there any particular events that you look forward to throughout the year?
Jesse: I’ve traditionally had amazing success with Super Bowl proposition bets. I cashed in with all three props for Super Bowl 47 (Kaepernick to throw a pick -130, Kaepernick’s first pass incomplete +160, Kaepernick to throw a pick before a TD +220). There is no doubt that the Super Bowl is the biggest event of the year for sports betting.
SBC: What was your best ever bet?
Jesse: There are so many, I couldn’t possibly choose just one, so I will narrow it down to two. Most recently I bet on Germany to win the World Cup in Brazil, before the tournament started. Going back to my younger years, I bet on the Denver Broncos to win the Superbowl in 1998, they were paying +$500 straight up versus the Green Bay Packers.
SBC: What kind of factors do you evaluate before making a selection?
Jesse: I like to think that I don’t miss a thing. I look at all the typical ATS stats, but then I dig a little deeper and try to separate what is meaningful and what is not. Just to give a very basic example, a team’s record can be misleading if you don’t consider their strength of schedule. I look for inflated numbers, false favorites, or anything that I think has been overlooked.
SBC: What has been the biggest influence on your betting career?
Jesse: Social media changed everything for me. I was a relatively unknown handicapper prior to 2011, but when I decided to put myself out there on Facebook, I developed a strong following of people that follow my free plays. I’ve been fortunate enough to have a pretty amazing win rate with my free plays, and of course that keeps the followers happy.
SBC: Do you have any future plans in regards to your service?
Jesse: I would like to expand into the daily fantasy market, now that it’s legal in the USA. I look at sites like Fan Duel and Draft Kings, and I think that daily fantasy sports is likely to experience the type of boom we saw with online poker in the 1990s.
SBC: What has been the biggest challenge you’ve faced in your betting career?
Jesse: Before turning pro, I didn’t really have a lot of interest in college sports. I was terrified when I was told that part of my job would be writing a weekly Power Rankings column for college football, but I guess I am a quick learner. I finished as one of the Top 5 handicappers in the world that year with college football, and the rest is history.
SBC: Do you have a favorite team/horse that you follow regularly?
Jesse: I am fond of saying that my favorite team is the one that I cashed my last winning ticket on. I don’t have favorites, and I will bet on or against any team at any given time. That being said, I do tend to develop a feel for certain teams, normally based on what I consider to be an error in public perception. If I see a team that is overrated, or underrated, I will ride that team until it pays. I find that the public is often slow to catch on when a big favorite starts to decline, or a new up and coming powerhouse is emerging. Getting in on these shifts in the balance of power in the early days often comes with big rewards.
SBC: What is the best reason you could give to anyone who was thinking about following your service?
Jesse: I have developed a personal relationship with most of my clients, and they know I am always available on Facebook if they have any questions about line movement or injury reports. When I think of all my personal accomplishments, what gives me the greatest satisfaction is the consistency. I am not sure how many handicappers can honestly say they have won with both college and pro football in every single season in their pro career, but that is something I certainly take pride in.
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