SBC News Voice of the Sports Betting Industry
FairPlay Sports Media (FairPlay) is accelerating the global expansion of its flagship Oddschecker property by launching in Brazil.
A key objective for 2024, FairPlay has launched oddschecker.com/br to provide a fully localised version of its market-leading sportsbook odds comparison and price-movement services to Brazilian audiences.
Oddschecker Brazil builds on successes in Mexico, Chile, Colombia, and Peru, where Oddschecker has become a top three traffic driver for sportsbooks in these Latin American markets.
In Brazil, Oddschecker will provide audiences with optimal localized, real-time odds displayed on a repurposed grid with market-specific APIs to ensure a seamless odds comparison experience.
FairPlay CEO, Stuart Simms, commented on Oddschecker’s ambitions: “The Brazil market has huge potential, arguably similar to the US in its scale, and this is an ideal time to service the sports-mad fans of the country with a quality, fully localised odds comparison service that will empower them with the insight and pricing edge to take on their favoured sportsbooks.
“We are fully behind recent steps to regulate. We want to play by the rules, execute best practices, and demonstrate values that we’ve learned from other maturing markets to bring about a better betting ecosystem for all.”
In 2024, FairPlay continues its strategic transformation under the ownership of sports and entertainment PE fund Bruin Capital.
The business, formerly known as Oddschecker Media, rebranded to FairPlay Sports Media in January, reflecting its global properties of Oddschecker, WhoScored, and the new BetTech division.
Alongside North America, expanding Oddschecker in Brazil was previously detailed as a key objective of the media group’s new strategic direction under the FairPlay identity.
Richard Gale, Chief Revenue Officer at FairPlay, said: “The Brazilian market is both challenging and hugely rewarding.”
With so many local and multi-national operators, our industry leading technology will provide consumers with true comparisons and a fairer betting space. With regulation coming in, now is the time for our brands, global expertise and multi-national media partnerships to properly enter the market.”
Ongoing developments in Brazil see the Secretariat of Betting and Prizes (SPA) tasked with finalizing the market ordinances required to launch Brazil’s federal sports betting and online gambling marketplace in 2024.
As it stands, the SPA has published ordinances related to payments, IT, and data protection, with final requirements outstanding on the disciplines of safer gambling, advertising, and crime prevention – expected to be published by the end of July.
Final regulatory settlements saw the Brazil Federal Revenue Service agree with the government order to impose a direct 15% tax on player prizes and winnings above BRL 2,824 (circa €530).
