Tag Archives: mexico

SIS to broadcast Hipódromo de las Américas fixtures via Codere deal

SIS to broadcast Hipódromo de las Américas fixtures via Codere deal

SIS (Sports Information Services) has built upon its Latin American offering by inking a new exclusive partnership with Codere.  Through the deal, SIS has agreed to broadcast the remaining 76 horse racing fixtures of the 2021 season from the Hipódromo de las Américas racetrack in Mexico City.  Coverage will be made available to SIS customers across the world via its …

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Betsson invests in JDP Tech to cater for LatAm venture requirements

Betsson AB has agreed to invest €8.8 million in JDP Tech Ltd, a specialist payment processing firm for South American market transactions. The deal, undertaken through Betsson’s venture investment subsidiary Perch AB, will see the Stockholm-listed online gambling group acquire a 50% stake in JDP Tech. “This allows Betsson to secure customer payment flows for the continued expansion in Latin …

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Betsson gains a Big Bola kick-start to its Mexico ambitions

Betsson AB continues its South American expansion agreeing to form a strategic joint-venture with Mexico’s Big Bola Casinos. The Stockholm-listed online gambling group has announced that Big Bola, one of Mexico’s fourteen federally approved SEGOB gambling operators, will carry its new ‘Betsson Mexico’ sports betting and igaming brand. Big Bola is recognised as one of Mexico’s leading gambling groups, operating …

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Caliente upgrade sees Genius Sports secure ‘another Mexican win’

Genius Sports has significantly advanced its LatAm market footprint, as Mexico’s Grupo Caliente expands its existing partnership with the sports tech firm to cover all wagering disciplines. Recognised as Mexico’s biggest gambling group, Caliente has agreed for Genius Sports’ Betgenius division to serve as lead provider of all sportsbook management provisions for its flagship Caliente.mx brand.  Caliente has, therefore, upgraded …

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Playtech outrides hazardous 2020 ahead of consensus 

Playtech Plc has published a trading update informing investors that its full-year 2020 corporate performance is expected to be ‘ahead of market consensus’. The FTSE250 technology group anticipates reporting a ‘solid financial performance for 2020’ through delivering an adjusted EBITDA expected to be ‘at least €300 million’. Providing a review of its  2020 activities, Playtech underlined that the company had …

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Liga MX appoints Genius Sports as data and integrity lead

Mexico’s football governing body, Liga MX, has signed a streaming and integrity deal with Genius Sports Group. The data and technology company will have exclusive rights to capture data from the English Premier League, Serie A, the Argentine Football Association and Dimayor Colombia, then distribute it to licensed US sportsbooks as part of the deal. The newly-formed partnership will also further engage …

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LATAM woes see Codere track year losses of €240m 

Embattled Spanish gambling group Codere SA has published its Q3 2020 earnings report, revealing that its year-to-date corporate net losses currently stand at €240 million.  The Bolsa Madrid gambling firm continues to absorb COVID-19 impacts following a staggered reopening to its South American gambling venues, combined with severe LATAM currency fluctuations against the US dollar. Despite reopening its European (Spain …

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Codere appoints Shackleton to lead brand overhaul for Spain and Mexico

Grupo Codere has confirmed the appointment of Shackleton as its new creative marketing agency, as the Bolsa Madrid gambling group seeks to refresh its image within its home market of Spain, whilst expanding its public profile across the firm’s target South American growth markets. Shackleton wins the multinational account following a competitive pitch undertaken by Codere during May in which …

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Mexico’s igaming market blurred by new digital VAT scheme

The Mexican igaming market has been disrupted by the introduction of a new ‘16% digital services tax’ for all foreign-based companies. Last week, Mexico’s Finance Ministry launched its new ‘SAT Tax’ scheme enforcing the nation’s standard 16% value-added tax charge to be sanctioned on all digital transactions and services, effective from 1 July 2020. The VAT extension forms part of …

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Codere Chairman pursues final options to save the company 

Codere SA is pursuing emergency financing options having failed to convince investors to back its business recovery plans, according to Spanish business news source La Razon.  The embattled Bolsa Madrid gambling group has failed to secure a further €100m credit line to keep it’s Spanish and LaTam retail business units afloat during lockdown. On the edge of bankruptcy, Codere is …

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