The Gibraltar-based online bookmaker said it has moved to revamp its onsite blog’s editorial content with a view to attracting and re-engaging audiences after the restart of the global sports calendar.
Industry publishing group Spotlight Sports, the operating company of the Racing Post, will be tasked with day-to-day editorial management of the MansionBet blog, in which it will deliver long-form articles related to all sports.
MansionBet has branded its new partnership as a vital player engagement initiative as the operator seeks to secure further cost-effective marketing verticals.
Dana Bocker Head of Integrated Marketing at MansionBet, said: “ Spotlight Sports Group are able to provide us with content that is both knowledgeable and entertaining on a wide range of sports. Their expertise will increase engagement and traffic to our blog, as well as strengthen awareness whilst bolstering our marketing efforts.”
It means that Spotlight Sports has secured another content client this June in MansionBet, having won the account to boost mobile bookmaker Kwiff’s racing data and editorial capacities.
Spotlight Sports Group’s Account Director for B2B Content Darren Hale said: “We know that customers are constantly looking for more news, analysis and discussions on all sports, particularly football and horseracing.
“Our blog content supports MansionBet’s drive for acquisitions and retaining customers with in-depth previews and the latest news as, thankfully, major global sports begin again.”