SBC News Voice of the Sports Betting Industry
BetConstruct’s B2C online sportsbook brand VBET has been named as the new sponsor of the Armenian Premier League and the Armenian Cup for the next three seasons.
After securing an agreement with the Football Federation of Armenia, the leagues will be rebranded as the VBET Armenia Premier League and VBET Armenian Cup respectively.
Commenting on the news, Vigen Badalyan, VBET founder, said: “We all want to see the rise of Armenian football. The development of the Armenian top division is visible, and we wanted to have an impact on it.
“We are sure that our collaboration with FFA will help VBET Armenian Premier League to grow even more and will open new opportunities to our teams.”
The three-year agreement marks the largest sponsorship deal in Armenia’s football history, and is expected to support local football developments.
Armen Melikbekyan, President at the Football Federation of Armenia, added: “We are thrilled to continue our collaboration with VBET. The positive experience we had last season convinced us to sign a new, revised contract. We are sure that cooperation will have a big contribution to the development of Armenian club football.”
Back in 2019, VBET made a considerable commitment to UK football after becoming the official betting partner of Arsenal FC.
The online sportsbook will serve as ‘official betting & gaming partner’ of the North London Premier League club until 2022.
