SBC News Voice of the Sports Betting Industry
Flutter Entertainment has put pen to paper with BetConstruct for the integration of the latter’s gaming offerings to the Betfair International platform.
Thanks to the new partnership, Flutter – which has a presence in more than 20 regulated markets through its portfolio of brands such as Betfair – will be able to continue its strategy of supplying players with safer and more engaging products.
Some of BetConstruct’s gaming offerings that will now be available to Betfair customers include popular titles from CreedRoomz and Pascal Gaming, with content from PopOK Gaming also in the soon-to-be-released pipeline.
Stefano Busè, Commercial Director Gaming at Betfair International, said: “Partnering with BetConstruct marks an exciting milestone as we bring their engaging gaming lineup to Betfair International.
“This collaboration reflects our shared passion for revolutionising the iGaming world and offering top-notch experiences for players worldwide.”
Comments were also provided by Mikayel Sarukhanyan, Chief Business Officer at BetConstruct, who added: “Integrating with a global leader like Flutter Entertainment presents a game-changing opportunity to expand our reach and leverage our combined expertise to redefine the igaming landscape.
“It’s not just about offering players access to acclaimed titles; it’s about setting a new standard for excellence and player engagement.”
Flutter has continued with its vision to innovate in the igaming space, having recently launched a contest for startups that can help its goal of better serving the firm’s female customer base across the UK and Ireland.
