SBC News Voice of the Sports Betting Industry
VBET has formed a regional partnership with Argentina National Team through a deal with the Argentina Football Association (AFA).
Extending across marketing and branding initiatives, the pair have outlined how the three-year alliance is poised to ‘redefine the sports and betting landscape’, as well as ‘usher in a new era of unparalleled engagement’.
Aragats Asatryan, VBET CEO, said: “This partnership represents a pivotal moment for VBET, aligning our brand with the illustrious legacy of the Argentina national team.
“We are proud to collaborate with such global stars as Messi, Di Maria, Dybala, Fernandez and others. We are thrilled to embark on this journey and bring fans closer to the heart of the game.”
VBET also emphasised that it is ‘honoured’ to assume the role of the regional European betting partner for the Argentina national team – the current World Cup winners.
“We thank VBET, a leading company in the European industry, for the decision of joining the Argentine football family as regional sponsors of the Argentine National Team,” added Claudio Tapia, President of the AFA.
“AFA continues to take firm steps in each of the continents where AFA has presence, consolidating strategic markets and generating alliances with the leading companies in each field.
“This agreement allows our Association to be present in every corner of the European continent and continue to strengthen our leadership in the world of football. We welcome VBET, regional sponsor of our Association for the entire European continent.”
Meanwhile, the deal also shows that VBET is continuing to keep momentum regarding its football-focused marketing. The Malta-headquartered operator has partnered with Paris FC, AS Monaco, OGC Nice and Ukraine head coach Serhiy Rebrov.
