BetConstruct’s B2C online sportsbook brand Vbet has announced its biggest commitment to the UK betting market, confirming that it has become the official betting partner of Arsenal FC.
Updating the media, Vbet marketing confirms that it will serve as ‘official betting & gaming partner’ of the North London Premier League club until 2022.
Detailing further partnership provisions, Vbet has hired former Arsenal midfielder Ray Parlour as ‘Brand Ambassador’, gaining ‘exclusive access’ to Arsenal first team squad and developing unique football content for football fans to enjoy.
In addition, Vbet becomes the official broadcast partner of ‘The Breakdown’, a content series fronted by former Gunner Adrian Clarke, offering an in-depth tactical and statistical analysis of Arsenal games.
Arsenal Commercial Director Peter Silverstone, commented: “We are delighted to welcome VBET into our family of official partners. Innovation is a key part of what drives us at Arsenal, so we are excited to partner with such a forward-thinking, global brand.
“We look forward to working with them to create unrivalled content and provide exclusive offers that we know our supporters will enjoy.”
Operating company BetConstruct undertakes its biggest UK sponsorship just a week after confirming the appointment of industry executive Viktor Hoffmann as new Chief Marketing Officer for Vbet.
Working with BetConstruct leadership, former William Hill and Marathonbet executive Hoffmann has been tasked with developing Vbet marketing proposition on a global scale
BetConstruct CEO & Co-Founder Vigen Badalyan said: “Everyone at VBET is delighted to be Arsenal’s global betting partner for the next three years. By building our own software and doing everything in-house we can offer supporters an innovative, easy and safe experience that has responsible gambling at the heart of the brand. We look forward to engaging with passionate Arsenal fans around the world.
“We’re great admirers of Arsenal’s tradition and this partnership is a key part of our long-term strategy. VBET will bring the next generation of gaming direct to the Arsenal fans with great products and exciting promotions. We are thrilled to be a part of the next chapter in Arsenal’s long and storied history.”