SBC News Voice of the Sports Betting Industry
Malta-licensed online betting group LV Bet has named former member of the “Virtus.pro” organisation, Jarosław “Pashabiceps” Jarząbkowski as its new brand ambassador, who will work with the operator in promoting esports.
The cooperation between LV BET and its ambassador aims to strengthen brand recognition across the internet and among Polish market players interested in esports.
“We are pleased to take this exciting next step into the world of esports so quickly. We have one
of the most popular esports players in the world playing in our team. Our players are becoming more and more active in the field of e-Sports every month. Thanks to this, we at LV BET, are able not only to develop our product but also expand our activities in new markets, which can undoubtedly include esports” said Łukasz Kieza, LV BET Poland Country Manager.
The new agreement will see Jarząbkowski and the operator collaboratively develop marketing initiatives, including across the operator’s social media, custom actions and dedicated promotions, both online and offline.
Earlier this year, LV Bet expanded its English football profile, confirming that it had become the ‘Official Betting Partner’ of the ‘Vanarama National League’.
The National League represents the highest level of football of the National League System, which oversees amateur/semi-professional club football within England.
