SBC News Voice of the Sports Betting Industry
La Liga club Valencia CF has agreed a deal with Codere Apuestas ahead of the Europa League clash with Athletic Bilbao tonight.
The last 16 fixture will see Valencia wear kits with the Codere logo on the front. A statement on the site read: “This commitment is proof of the confidence in our team as they play in one of the biggest ties of the season. This is a firm step forward in the strengthening the ties between the club and the prestigious internationally operating sports betting company.”
If Gary Neville’s Valencia CF make it through to the next round, they will once again have the Codere Apuestas logo on their shirts for the quarter finals.
Valencia has been playing in kits without a main shirt sponsor this season though the club counts Codere, Estrella, beIN Sports and Volkswagen amongst its premium partners.
Betting operator Codere struck a short term deal with Valencia last month which saw the logo placed on the left sleeve of club shirts.
(Article originally featured on the Valencia site)
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