Digital Fuel wins Tabcorp ‘Sun Bets’ launch contract

Toby Oddy – Digital Fuel

Australian gambling operator Tabcorp Holdings has selected specialist online gambling marketing agency Digital Fuel Ltd to lead the UK launch of its new brand ‘Sun Bets’ in cooperation with media publisher News UK.

Digital Fuel will lead first stage marketing initiatives for the ‘Sun Bets’ brand that will aim to launch in early 2016.

The brand was first announced in December 2015, which will bring together Tabcorp’s competances in sports betting with News UK’s vast customer base and media assets, which include The Sun newspaper (print and digital properties) and associated sports and racing products (such as Dream Team FC, Favourite and Goals).

Digital Fuel CEO and Founder Toby Oddy commented on the marketing partnership

“Having worked with Tabcorp in the Australian gambling market we are very pleased that we will be partnering with them to further develop the international business.”

“Their partnership with News UK will deliver a new and unique betting and gaming product under the iconic Sun brand. That is an extremely exciting proposition and one that will certainly appeal to punters in the competitive UK market.”

Tabcorp GM of Wagering Development, Glenn Lee backed Oddy’s statement

“Entering the UK market in partnership with News UK presents an exciting opportunity for Tabcorp. We look forward to working with Digital Fuel as we seek to present a compelling proposition to customers,”

“Digital Fuel will work to elevate Sun Bets in the minds of the UK’s millions of online sports bettors, and the DF team will be an integral contributor to the new online business becoming a key player in the UK’s online gaming and wagering industry.”

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